Co-founder and developer of Book of Beasties, Phil, previously a journalist working for the likes of Bauer, Newbay and Incisive Media, graduated from the University of West London with a degree in Broadcast Journalism. Following his own experiences with mental ill-health and recognising the lack of wellbeing support for children, put together a team of designers, teachers and psychologists and play experts to look into creating a whole new method of mental health education for children, and be a part of the overall mental health awareness movement.

"Learning can be tough and mental health can be scary, so I figured that by making learning about mental health more fun, immersive and a real adventure then it would give children a far better chance of retaining the essential information about their emotions and wellbeing that they need to grow up to be happy adults."